Growth strategy for founders taking the business to the next level
With an operator who has carried full P&L responsibility working alongside you.
Who this is for
- Founders at the edge of a transformation
- Founders preparing for a funding round such as Series A or B, or scaling in their market
- Leadership teams that need one clear commercial direction before they scale
You're stuck choosing between too many directions, and the people around you are too close to the business to see it. The playbook that built the company was made for the stage you are leaving. Scaling it unchanged spreads the team thin.
Three ways we work together
Scale-up strategy
Where to focus, what to stop, and what has to be true before you add people and budget. This includes new markets where they make sense.
Brand positioning
What the company stands for as it grows, so customers, partners, investors and hires understand it quickly.
Go-to-market and commercial strategy
Channels, partnerships and sales motion, turned into a commercial plan with clear owners and targets, plus the processes and team rhythm so growth does not outrun how the company runs.
Why an operator
I've carried full P&L responsibility. I grew revenue 200% and entered the US market within 12 months, and I managed ten international distributors across Europe and Asia. Strategy from someone who has had to deliver it is easier to execute.
About Eylem Samland
How we work
Intro call
30 minutes. You walk me through where the company is heading and what is in the way. We decide together whether this is the right fit.
Diagnosis
We look at the market, the offer and the team, and name the decisions holding growth back.
Plan and follow-through
A focused plan with owners and milestones, and regular working sessions to keep it moving.
What does a strategy and growth engagement include?
It starts with a diagnosis of your market, offer and team that names the decisions holding growth back. From there we build a focused plan with owners and milestones, and meet in regular working sessions to keep it moving.
Is this only for companies preparing for a funding round?
No. It fits founders preparing for Series A or B, scaling in their market, or sharpening positioning and commercial direction before they grow.
Can I combine this with executive coaching?
Yes. Many founders need both the business direction and the leadership thinking. You can add executive coaching, or choose Work With Me for one engagement that covers both.
Is the real question how you lead through this?
Sometimes the strategy is clear and the harder part is leading the team through it. That is coaching work, and it can run alongside the strategy or on its own.
Work with me on both
Bring the growth question you keep postponing.
A 30-minute intro call. No pitch, nothing to prepare.